Think WIN - WIN
Those of you who have read Stephen Covey’s famous book “The 7 Habits of
Highly Effective People” would have come across the term Think WIN - WIN, which
he propagates as the 4th Habit.
He mentions that there are 4 possible states we can arrive at while interacting with someone, which are: I WIN – YOU LOSE; I LOSE – YOU WIN; I LOSE – YOU LOSE; I WIN - YOU WIN.
While a few may be skeptical about whether it is even possible to arrive at that ideal state of WIN - WIN, I have had experiences, where this was very much possible. I would like to share 2 such incidents in my life, where I was able to achieve this.
The first one was way back in 1998, when I was in the business of manufacturing and marketing, Asafoetida in my hometown, Tuticorin. I had a tough competition from another company in Rajapalayam, who was making the same product and selling it in Tuticorin market. In terms of quality, both our products were equally good, but when it came to price, my competitor was able to sell it cheaper. Thereby, he was making it difficult for me, to penetrate the market. After struggling with this situation, for a few months, one fine day, an idea came to my mind - “Instead of competing with that brand, why don’t I befriend that owner and look at ways for collaboration.” So, I invited him to my office and just started a casual conversation. I asked him what is the volume of business he is doing in the Tuticorin market? He gave me a number. I then asked him, “If I lift that entire volume from you, will you be able to give me a discounted price, and stay away from my market?” I was surprised that he readily agreed to my proposal. He felt that it was a good idea, as it could save him a lot of time, hard work and the troublesome work of collecting payments. We made a deal. Using a collaborative strategy, I was able to remove a competitor from my business.
The second one was somewhere in 2005. A tender was floated by BSNL, Tirunelveli to give soft skills training to over 2000 employees, over 6 months. It was published in the Newspaper and one of my friends forwarded it to me and said, “Why don’t you participate in this tender through PALMS?” I immediately replied, “It is a government tender and there might be a lot of formalities involved. Moreover, it is a huge project and with the amount of time and resources I have at my disposal, I don’t think I will be able to handle it.” He agreed to my argument, but still insisted – “There is nothing wrong in giving it a try. If you get it, it is good. If you don’t get it, that is OK too.”
This made me ponder a bit. Though I felt inadequate, I gathered my
strength and talked to the trainers in my circle. A few of them were excited
about the opportunity and gave me their consent to commit themselves to the
training assignment, without any pre-conditions of their remuneration. They
said, “Whatever money we get, we will share it fairly.” With this assurance I
got from the trainers, I hopefully started working on the tender. I did not
have any idea about how to make a competitive bid, but I just worked out a
reasonable rate, with a fair profit margin, and submitted my quote.
To my surprise that tender came through. Let me share how it happened. There were 3 bidders for the tender, and all of us had quoted different prices. In a general scenario, the company with the lowest quote will win the tender. But the approach of the General Manager, who served BSNL Tirunelveli, at that point of time, was radically different. He invited all the 3 bidders for a discussion. Based on the range of quotes we have submitted, he negotiated with us and arrived at a uniform price. He then split the total assignment volume into 3 and each one of us was assigned a particular number of participants to train. The work got easier and well executed. It was a win–win situation, for everyone. At the end of the whole process, I was amazed at how the whole thing had turned out. It made me relate to the quote, “It is better to try and fail and not try at all.”
Always remember this. When you ask someone for something, you will either get as “Yes” or a “No.” If it is a YES, it is a win for you and if it is a NO, it is perfectly fine too. Because, without asking, it is already a NO and therefore it doesn’t make a difference. You can at least have the satisfaction, I tried and failed rather than did not try at all.
In a world of cooperation and collaboration, everything is possible. So,
always believe and try to work on a WIN- WIN situation for all. In the process,
you will end up creating more friends, and no enemies.
D. Senthil Kannan,