Givers Gain - Give before you ask
A
few day back, I attended a LikedIn Workshop and the resource person,
Mr.Gladstone Samuel said, the way to get business, freelance assignments or Job
offers from your LinkedIn network is to be active in a few related groups and
be an solution provider to the questions people are asking in the groups. This
gives you better visibility and people tend to take notice of our expertise.
In
another sales programme, I attended, the resource person Mr. Prasanna
Venkatesan, shared that he became a popular sales trainer, by being active in a
popular social forum, Quora where people ask questions and he was regular to
answer such questions. This he says increased his credibility as an expert in
the sales training field.
The
idea they were trying to impress upon my mind is that, you don’t deserve to ask
before you give. It sounded true to me.
I
got introduced to this phrase, “Givers
Gain” through BNI (Business Network International). This network operates
on the similar platform of giving referrals, and it is evident that the people
who give the most number of referrals, get the most number of referrals too,
which then converts into business. This is because there is an underlying sense
of gratitude or counter obligation that is working with everyone.
Are
we not annoyed with a number of cold calls that we get every day? Is this not
the similar scenario, when we ask other people for obligation without building
any rapport with them? So, let us see how we can do things differently.
The
ways of doing business is changing. The market is competitive. There is no more
monopolistic regime, where the businessman can afford to say, “Take it or leave
it”. The customer is spoilt for choices and he will go to the one who gives maximum
value for his hard earned money.
I
used to be fascinated those days, when Baskin Robbins, gave unlimited free
tasting of different ice cream flavours, because we could choose on one. Of
course, the strategy is clean, once you walk into their outlet the sale is
done. It is just a matter of time.
It is quite similar to fishing; you need to put in a worm, to hook a fish. So, when we need bigger gains in life, we should not hesitate to give smaller things. Today, most business seem to have understood this and they have started to include it as a part of their marketing strategy.
For
example, mobile apps and softwares, give a free trial period or a limited
version for free and then get the person to upgrade it to a premium version. Even
TV channel subscriptions, like Amazon, Netflix, Hotstar, give a free trial
period. The net result is that they gain more than they lose. Because once a
person subscribes then it becomes a perennial income to the company.
So,
it is clear that people today need to see the value before they buy, be it
products or services.
So,
be it business or life, apply this principle and see how it works wonders. The
concept to follow is “Give before you
ask”. People always like to be around givers.
Give
love and you will receive love.
Give
care and you will receive care.
Give
appreciation and you get appreciation.
Give
help and you will receive help.
Life
is an echo. It gives back more of what you give. Like the quote, “What goes
around, comes around.” So, the first to give, without asking “What is in it for
me?” The results will come eventually, but always be the first to give and be
patient.
Time
to ask yourself, “Am I giving before asking?”
D. Senthil Kannan,